40:31 Rehab & Wellness

The old 40:31 Rehab & Wellness website had a outdated design with poor call-to-action placement and dated, large, pixelated graphics.

The old 40:31 Rehab & Wellness website site structure was completely disorganized with no clear action paths or navigation menu.

To update the design of 40:31 Rehab & Wellness website, we implemented a brand based design standard that followed the organization's brand standards.

This branded design standard brought life into the website with light tones, children at play and pediatric rehab imagery, making it an inviting website to visit and engage with.

Furthermore, we incorporated strong call-to-action placement based on topical relevance.

We replaced the old 40:31 Rehab & Wellness site structure with a highly organized site structure containing local SEO siloing and topic siloing. We replaced the old navigation menu with a mobile first navigation menu that offered clear action paths for visitors.

The new navigation also provided visitors with immediate access to name, address and phone information for each individual location.