Mini Muskogee is a play museum located in Muskogee, Oklahoma. Services Provided: eCommerce Web Design, Web Management, Graphic Design, local SEO and GEO
The Mini Muskogee website was suffering from sluggish loading speeds, an un-indexed site, outdated design that failed on mobile, and a cumbersome eCommerce platform.
sluggish mobile loading speeds
The Mini Muskogee website suffered from slow loading speeds that exceeded 3 seconds, causing visitors to leave the site prior to the page being loaded.
un-indexed site
The Mini Muskogee website was not indexed by major search engines like Google and Bing, leaving Mini Muskogee invisible to potential customers looking for a play museum.
outdated design
The old Mini Muskogee website had a very outdated design with poor call-to-action placement and dated, pixelated graphics
cumbersome eCommerce platform
The old Mini Muskogee website utilized a cumbersome eCommerce store that hindered the conversion flow and created headaches for the owners.
When creating the new Mini Muskogee website, we made purposeful structural and architectural decisions based on Mini Muskogee's business goals and conversion needs.
Fixing sluggish mobile loading speeds
We used clean code, compressed WebP assets, enhanced hosting, correct caching, and a content delivery network (CDN) to increase the mobile speed score from 43/100 to 96/100.
indexing the site
Most After launching the new Mini Muskogee website, we submitted a new sitemap to Google Search Console to ensure that the site was properly indexed and available to be ranked in Google.
We also indexed the website to all other major search engines.
Updating the design
To update the design of Mini Muskogee's website, we implemented a brand based design standard that would appeal to children and adults alike.
This design standard brought life into the website with colorful backgrounds and children at play imagery, making it an inviting website to visit and engage with.
Replacing the eCommerce Store
We replaced the old eCommerce platform with a high-end, mobile first, eCommerce platform that offered a higher level of design flexibility.
The new eCommerce platform also allowed the owner and managers to more effectively manage purchases and monthly subscriptions.
