Brand Growth

$3,000.00

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Description

The Brand Growth package is designed for growing businesses that need more than a logo and basic visual identity. It creates a more complete brand system that brings consistency to your messaging, marketing materials, website, social media, and customer-facing communications.


This package includes everything in Brand Starter, including custom logo design, strategic brand colors, typography selection, social media profile assets, a foundational style guide, and dedicated account support. It then expands your brand into a more versatile and strategically defined identity.


An expanded logo system provides multiple logo variations for different applications, including primary, secondary, horizontal, vertical, and icon-based formats where appropriate. This gives your business greater flexibility across websites, social media, print materials, signage, and promotional content.


The Brand Growth package also includes brand messaging development to help define your positioning, value proposition, brand personality, and core communication themes. This helps ensure your business not only looks consistent but also communicates with a clear and recognizable voice.


Your expanded brand guidelines provide more detailed standards for logo usage, typography, colors, imagery, graphic elements, and visual consistency. These guidelines make it easier for employees, vendors, designers, and marketing partners to apply your brand correctly.


The package also includes initial marketing collateral and digital brand templates, such as business cards, letterhead, social media graphics, presentation elements, or other selected materials based on your business needs.


A Dedicated Account Manager coordinates strategy, feedback, revisions, and final deliverables throughout the branding process.


Best For: Growing businesses that need a stronger, more complete brand identity and messaging system across multiple marketing channels and customer touchpoints.

  • Deliverables

    • Logo Design: Primary logo concept with refinement and final production files.
    • Color Palette: Strategic brand colors selected for consistency across digital and print applications.
    • Typography Selection: Recommended primary and secondary fonts for brand communications.
    • Basic Brand Style Guide: Guidelines covering logo usage, colors, typography, and essential visual standards.
    • Social Profile Assets: Branded profile and cover graphics for applicable social media platforms.
    • Dedicated Account Manager: A single point of contact to coordinate branding priorities, feedback, and project communication.
    • Expanded Logo System: Primary, secondary, horizontal, vertical, and icon variations where appropriate.
    • Brand Messaging Development: Core positioning, value proposition, brand personality, and key messaging recommendations.
    • Expanded Brand Guidelines: Detailed standards for typography, colors, imagery, graphic elements, logo placement, and brand consistency.
    • Marketing Collateral Design: Initial branded assets such as business cards, letterhead, presentation templates, or promotional materials.
    • Digital Brand Templates: Reusable branded templates for social media or other digital marketing applications.
    • Dedicated Account Manager: A consistent point of contact responsible for coordinating strategy, revisions, deliverables, and implementation.

  • DETAILS

    Creative Workflow & Design Process

    We follow a structured, collaborative creative process to ensure your new brand identity aligns perfectly with your vision and business goals:


    • Discovery & Intake: We review your business model, target audience, aesthetic preferences, and competitive landscape to establish a clear creative direction.
    • Concept Development: Our design team crafts initial concepts and visual directions, focusing on clean layouts and purposeful design.
    • Collaborative Review: We present the initial concepts for your feedback, discussing ideas and refining the direction to capture your exact vision.
    • Refinement & Finalization: We polish the chosen concept, fine-tuning details, colorways, and typography until it meets your absolute satisfaction.
    • Asset Handover & Integration: We package all master files, vector assets, and style guides, ready to be integrated directly into your website design and marketing materials.

  • SPECIFICATIONS

    Design & Technical Specifications

    Our branding framework delivers production-ready, scalable assets engineered for both digital web displays and high-resolution print applications.


    • Primary & Secondary Logos: Versatile logo variations designed to fit horizontal headers, square social media avatars, and mobile viewports seamlessly.
    • Vector File Formats: Scalable master files (AI, EPS, SVG, and high-res PNG/PDF) ensuring your logo never loses quality, whether printed on a business card or a billboard.
    • Color Palette Architecture: Defined primary, secondary, and accent color codes, complete with exact HEX, RGB, and CMYK values for digital and print consistency.
    • Typography & Font Guidelines: Carefully paired primary and secondary font recommendations that reflect your brand voice and maintain legibility across all platforms.
    • Brand Style Guide: A comprehensive reference document outlining proper logo usage, spacing rules, and color applications to keep your brand consistent over time.

  • Pricing Policies

    A revision round consists of one consolidated set of requested changes. Additional revisions or work outside the approved scope are billed at $125 per hour.


    Rush projects have a 25% surcharge. Fonts, stock photography, licensing, printing and other third-party expenses are billed separately with client approval.


    Final source files and commercial usage rights are provided after full payment.

  • Customer Responsibilities

    Ensuring a Smooth Collaboration for a Standout Brand

    To ensure your branding project moves forward smoothly and results in an identity that truly captures your business vision, we rely on a few key contributions from your team throughout the design process:


    • Detailed Consultation Intake Completion: Completing our initial branding questionnaire thoroughly to provide clear insights into your business goals, core values, target audience, and aesthetic preferences.
    • Timely Feedback & Communication: Providing constructive feedback and review responses within agreed-upon timeframes to keep the project on schedule and maintain creative momentum.
    • Asset & History Sharing: Providing any existing logos, brand history, or reference materials (if you are undergoing a rebrand) for our design team to analyze.
    • Final Review & Sign-Off: Reviewing the final logo variations, color palettes, and brand guidelines closely to provide formal approval before final asset delivery.