Brand Starter

$1,500.00

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Description

The Brand Starter package is designed for startups, new businesses, solo professionals, and growing companies that need a clear, professional visual identity. It provides the essential branding elements needed to establish consistency across your website, social media, print materials, and other customer touchpoints.


This package includes a custom logo design developed to reflect your business, audience, and overall positioning. Your logo serves as the foundation of your visual identity, helping create a recognizable and professional presence across both digital and print applications.


A strategic brand color palette is also developed to create consistency and reinforce the personality of your business. Colors are selected with usability and brand recognition in mind, giving you a defined visual system that can be applied across your marketing materials.


The Brand Starter package also includes typography selection, providing recommended primary and secondary fonts that help maintain a cohesive appearance across headlines, body copy, graphics, and promotional materials.


To help protect that consistency, you will receive a basic brand style guide outlining proper logo usage, approved colors, typography, and essential visual standards. This gives your team a practical reference for maintaining a professional brand presentation as your business grows.


Branded social media profile assets are also included to help your business launch or refresh its social presence with a more unified appearance.


A Dedicated Account Manager serves as your primary point of contact throughout the branding process, coordinating feedback, revisions, deliverables, and project communication.


Best For: Startups, new businesses, independent professionals, and organizations that need a polished visual identity and clear brand standards before launching or expanding their marketing.

  • Deliverables

    • Logo Design: Primary logo concept with refinement and final production files.
    • Color Palette: Strategic brand colors selected for consistency across digital and print applications.
    • Typography Selection: Recommended primary and secondary fonts for brand communications.
    • Basic Brand Style Guide: Guidelines covering logo usage, colors, typography, and essential visual standards.
    • Social Profile Assets: Branded profile and cover graphics for applicable social media platforms.
    • Dedicated Account Manager: A single point of contact to coordinate branding priorities, feedback, and project communication.

  • DETAILS

    Creative Workflow & Design Process

    We follow a structured, collaborative creative process to ensure your new brand identity aligns perfectly with your vision and business goals:


    • Discovery & Intake: We review your business model, target audience, aesthetic preferences, and competitive landscape to establish a clear creative direction.
    • Concept Development: Our design team crafts initial concepts and visual directions, focusing on clean layouts and purposeful design.
    • Collaborative Review: We present the initial concepts for your feedback, discussing ideas and refining the direction to capture your exact vision.
    • Refinement & Finalization: We polish the chosen concept, fine-tuning details, colorways, and typography until it meets your absolute satisfaction.
    • Asset Handover & Integration: We package all master files, vector assets, and style guides, ready to be integrated directly into your website design and marketing materials.

  • SPECIFICATIONS

    Design & Technical Specifications

    Our branding framework delivers production-ready, scalable assets engineered for both digital web displays and high-resolution print applications.


    • Primary & Secondary Logos: Versatile logo variations designed to fit horizontal headers, square social media avatars, and mobile viewports seamlessly.
    • Vector File Formats: Scalable master files (AI, EPS, SVG, and high-res PNG/PDF) ensuring your logo never loses quality, whether printed on a business card or a billboard.
    • Color Palette Architecture: Defined primary, secondary, and accent color codes, complete with exact HEX, RGB, and CMYK values for digital and print consistency.
    • Typography & Font Guidelines: Carefully paired primary and secondary font recommendations that reflect your brand voice and maintain legibility across all platforms.
    • Brand Style Guide: A comprehensive reference document outlining proper logo usage, spacing rules, and color applications to keep your brand consistent over time.

  • Pricing Policies

    A revision round consists of one consolidated set of requested changes. Additional revisions or work outside the approved scope are billed at $125 per hour.


    Rush projects have a 25% surcharge. Fonts, stock photography, licensing, printing and other third-party expenses are billed separately with client approval.


    Final source files and commercial usage rights are provided after full payment.

  • Customer Responsibilities

    Ensuring a Smooth Collaboration for a Standout Brand

    To ensure your branding project moves forward smoothly and results in an identity that truly captures your business vision, we rely on a few key contributions from your team throughout the design process:


    • Detailed Consultation Intake Completion: Completing our initial branding questionnaire thoroughly to provide clear insights into your business goals, core values, target audience, and aesthetic preferences.
    • Timely Feedback & Communication: Providing constructive feedback and review responses within agreed-upon timeframes to keep the project on schedule and maintain creative momentum.
    • Asset & History Sharing: Providing any existing logos, brand history, or reference materials (if you are undergoing a rebrand) for our design team to analyze.
    • Final Review & Sign-Off: Reviewing the final logo variations, color palettes, and brand guidelines closely to provide formal approval before final asset delivery.