Full Funnel Mastery

• Multi-Channel Advertising Strategy: Management of Google Search campaigns combined with applicable Display, YouTube, Performance Max, or remarketing strategies to reach prospects across multiple stages of the buying journey.
• Advanced Audience & Remarketing Campaigns: Re-engage previous website visitors and qualified audiences who showed interest but did not convert during their initial visit.
• Competitive Market Analysis: Ongoing research into competitive advertising activity, keyword opportunities, positioning, and market trends to identify strategic opportunities.
• Advanced Campaign Optimization: Continuous refinement of bids, budgets, audiences, keywords, creative messaging, placements, and campaign structure based on performance data.
• Conversion Rate Optimization Integration: Review and optimization of landing pages, calls to action, messaging, and conversion paths to help turn more paid traffic into qualified leads or customers.
• Full-Funnel Performance Analysis: Evaluate advertising performance from initial impression and click through conversion activity to better understand how campaigns contribute to business growth.
• Dedicated Account Manager: A strategic point of contact who oversees campaign priorities, reporting, optimization efforts, and coordination with your broader digital marketing strategy.

Service Workflow & Campaign Execution Process

We take a transparent, hands-on approach to managing your advertising investment. Here is how our SEM service is executed:

• Discovery & Goal Alignment: We analyze your business objectives, target margins, and primary service offerings to establish realistic lead generation targets and ad budgets.
• Account Setup & Tracking: We configure your advertising account, install tracking pixels, and verify that all lead submission pathways on your Duda website are fully monitored.
• Ad Copy & Landing Page Sync: We draft compelling ad copy and ensure your website landing pages are visually and structurally optimized to convert incoming traffic.
• Campaign Launch & Testing: We deploy the campaigns, initiating initial bid tests and monitoring early impression and click data for immediate adjustments.
• Ongoing Management & Optimization: We conduct routine bid adjustments, A/B ad copy tests, and performance reviews to continuously lower your cost-per-click and maximize your conversion rates.

Campaign Architecture & Technical Management Framework

Our SEM methodology combines advanced bidding strategies, rigorous keyword research, and conversion tracking infrastructure to ensure maximum performance across every ad dollar spent.

• Campaign Structure & Targeting: Strategic setup of ad groups, geographic fencing, and audience segmentation tailored to your core service areas and customer profiles.
• Keyword Research & Intent Matching: Comprehensive selection of high-intent search terms utilizing exact, phrase, and modified broad match parameters.
• Negative Keyword Filtering: Continuous monitoring and refinement of negative keyword lists to prevent irrelevant clicks and protect your advertising budget.
• Conversion Tracking Integration: Seamless setup of Google Tag Manager, conversion pixels, and call/form tracking to measure exact return on ad spend (ROAS).
• Ad Extension Optimization: Implementation of sitelinks, callouts, structured snippets, and location extensions to maximize physical ad estate and click-through rates.

Service Scope & Monthly Retainers

• Flat-Rate Retainer Model: Our search engine marketing services are structured as a predictable, flat monthly investment billed on a recurring basis to support ongoing campaign management, ad copy optimization, bid adjustments, and performance tracking.
• Defined Deliverables: Each tier of SEM management clearly outlines the scope of monthly ad spend oversight, targeted keyword groups, ad creative development, and performance reporting included. (Note: Direct platform media spend budgets are managed and billed separately by the respective social advertising networks. Ad spend for those platforms are not included in the price).

Contract Term & Renewal

• Initial Agreement Term: Search engine marketing agreements operate on an initial 12-month term starting from the date of purchase. This commitment allows our team to gather robust campaign data, optimize bidding strategies, and scale performance over time.
• Month-to-Month Transition: Upon the expiration of the initial 12-month term, the agreement automatically transitions to a flexible, month-to-month arrangement unless a new fixed-term agreement is established or written notice of cancellation is provided in accordance with our terms.

Billing & Payment Terms

• Recurring Billing: Monthly search engine marketing management fees are billed automatically via credit card or approved automated clearing house (ACH) on the same recurring billing cycle date each month until cancelled.
• Failed Payments: If a recurring payment fails, a grace period of 5 business days is provided to update payment details. If payment remains unresolved after 5 days, active campaign management, ad monitoring, and optimization tasks may be temporarily paused until the account is brought current.

Additional Support & Out-of-Scope Requests

• Included vs. Additional Work: Routine ad optimization, bid management, and performance tracking outlined in your tier fall entirely within the standard monthly agreement.
• Ad-Hoc Development & Custom Work: Major landing page design overhauls, comprehensive custom web development, or extensive graphic design projects requested outside the scope of your search engine marketing plan are billed separately at our standard agency hourly rates or handled via a separate project statement of work.

Cancellation & Termination

• Post-Term Cancellation: Following the completion of the initial 12-month term, either party may terminate the month-to-month agreement by providing written notice at least 30 days prior to the next billing cycle.
• Early Termination (During the 12-Month Term): Because our paid search frameworks, audience targeting setups, and resource allocations are structured around a committed annual strategy, early cancellation prior to the expiration of the 12-month term requires payment of 50% of the remaining balance for the unexpired portion of the contract.

Collaborating for High-Performing Ad Campaigns

To ensure your SEM campaigns drive qualified leads and maximize your return on ad spend (ROAS), we rely on active collaboration and communication regarding your business operations:

• Budget Authorization: Clearly defining and approving your monthly advertising spend limits to ensure our team can optimize bidding strategies effectively.
• Direct Ad Platform Payment: Directly funding and maintaining an active payment method within your advertising accounts (e.g., Facebook or Meta Ads) to cover all media spend and ad delivery costs.
• Promotion & Pricing Alignment: Informing our team in advance of any upcoming sales, price changes, or seasonal promotions so we can align ad copy and landing page messaging.
• Lead Quality Feedback: Regularly sharing feedback on the quality of inquiries and sales generated by your campaigns, allowing us to refine audience targeting and negative keyword lists.
• Landing Page Coordination: Ensuring that website landing pages remain functional, mobile-optimized, and aligned with current ad messaging to maximize visitor conversion rates.