Growth Ads

• Up to 2 Advertising Platforms: Campaign management across up to two selected social advertising platforms.
• A/B Testing & Optimization: Test different headlines, creative assets, calls to action, audiences, and campaign variables to identify stronger-performing combinations.
• Retargeting Campaigns: Build custom audiences to reconnect with website visitors and prospects who engaged with your business but did not convert.
• Audience Refinement: Ongoing adjustments to targeting based on campaign data, engagement, and conversion performance.
• Monthly Performance Reporting: Review key advertising metrics such as impressions, clicks, cost per click, conversions, and cost per conversion.
• Dedicated Account Manager: A single point of contact to coordinate advertising priorities, answer questions, and keep your strategy aligned with your business goals.

Service Workflow & Campaign Execution Process

We follow a structured, transparent approach to managing your social advertising investment to ensure maximum profitability and seamless coordination:

• Strategy & Objective Alignment: We review your business goals, target profit margins, and promotional calendars to establish clear campaign objectives and budget guidelines.
• Setup & Tracking Configuration: We configure your ad manager accounts, install tracking pixels, and ensure your website landing pages are optimized to receive traffic.
• Creative Development & Copywriting: We draft compelling ad copy and pair it with optimized visual assets that align with your brand guidelines.
• Campaign Launch & Initial Testing: We launch the campaigns, closely monitoring early delivery, click-through rates, and audience engagement metrics.
• Ongoing Optimization & Reporting: We perform routine bid adjustments, A/B testing on ad creatives, and audience refinements to continuously lower your cost-per-lead and maximize returns.

Campaign Architecture & Paid Advertising Framework

Our social media marketing framework combines advanced audience segmentation, compelling creative design, and rigorous conversion tracking to maximize your advertising performance.

• Platform Strategy: Dedicated campaign deployment and management across core advertising networks, including Meta (Facebook & Instagram) and LinkedIn.
• Advanced Audience Segmentation: Creation of custom core audiences, lookalike profiles, and geographic fencing tailored directly to your local service footprint.
• Pixel & Tracking Infrastructure: Installation of platform pixels, conversion APIs, and event tracking to accurately measure leads, form submissions, and sales.
• Creative & Ad Format Optimization: Deployment of high-converting ad formats, including single-image, carousel, and short-form video placements.
• Retargeting Architecture: Implementation of pixel-based retargeting campaigns to re-engage past website visitors who left without converting.

Service Scope & Monthly Retainers

• Flat-Rate Retainer Model: Our social media marketing services are structured as a predictable, flat monthly investment billed on a recurring basis to support ongoing campaign management, ad copy optimization, bid adjustments, and performance tracking.
• Defined Deliverables: Each tier of social media marketing management clearly outlines the scope of monthly ad spend oversight, targeted audience groups, ad creative development, and performance reporting included. (Note: Direct platform media spend budgets are managed and billed separately by the respective social advertising networks. Ad spend for those platforms are not included in the price).

Contract Term & Renewal

• Initial Agreement Term: Social media marketing agreements operate on an initial 12-month term starting from the date of purchase. This commitment allows our team to gather robust campaign data, optimize audience targeting, and scale performance over time.
• Month-to-Month Transition: Upon the expiration of the initial 12-month term, the agreement automatically transitions to a flexible, month-to-month arrangement unless a new fixed-term agreement is established or written notice of cancellation is provided in accordance with our terms.

Billing & Payment Terms

• Recurring Billing: Monthly social media marketing management fees are billed automatically via credit card or approved automated clearing house (ACH) on the same recurring billing cycle date each month until cancelled.
• Failed Payments: If a recurring payment fails, a grace period of 5 business days is provided to update payment details. If payment remains unresolved after 5 days, active campaign management, ad monitoring, and optimization tasks may be temporarily paused until the account is brought current.

Additional Support & Out-of-Scope Requests

• Included vs. Additional Work: Routine ad optimization, bid management, and performance tracking outlined in your tier fall entirely within the standard monthly agreement.
• Ad-Hoc Development & Custom Work: Major landing page design overhauls, comprehensive custom web development, or extensive graphic design projects requested outside the scope of your social media marketing plan are billed separately at our standard agency hourly rates or handled via a separate project statement of work.

Cancellation & Termination

• Post-Term Cancellation: Following the completion of the initial 12-month term, either party may terminate the month-to-month agreement by providing written notice at least 30 days prior to the next billing cycle.
• Early Termination (During the 12-Month Term): Because our paid social frameworks, audience targeting setups, and resource allocations are structured around a committed annual strategy, early cancellation prior to the expiration of the 12-month term requires payment of 50% of the remaining balance for the unexpired portion of the contract.

Collaborating for High-Performing Paid Social Campaigns

To ensure your paid social media campaigns generate qualified leads and maximize your return on ad spend (ROAS), we rely on a few key contributions from your team:

• Budget & Spend Authorization: Providing clear approval for monthly ad spend limits so our team can manage bidding strategies, audience testing, and campaign scaling effectively.
• Direct Ad Platform Payment: Directly funding and maintaining an active payment method within your advertising accounts (e.g., Facebook or Meta Ads) to cover all media spend and ad delivery costs.
• Creative Assets & Feedback: Supplying authentic brand imagery, product photos, or video assets, and providing timely feedback on proposed ad creatives and copy.
• Promotion & Offer Alignment: Informing our team in advance of any upcoming sales, product launches, or seasonal promotions to keep ad messaging timely and accurate.
• Lead & Conversion Feedback: Sharing ongoing insights regarding the quality of leads, direct messages, and inquiries generated from social campaigns to help us optimize audience targeting.